Digital Marketing Manager. Ref: ZR107

PW

Digital Marketing Manager, Marketing Manager
London
Posted 7 months ago

DIGITAL MARKETING MANAGER
CONSUMER EVENTS 
Central London

This leading Consumer Events company delivers annual events to a wide range of the UK population; from cyclists and dancers to art lovers and travellers… They create events and experiences that connect and inspire highly engaged communities to share their passions and interests face to face in a live environment. As an ambitious fast-growing company they have expanded organically to over 60 employees, and currently own and run 16 annual events.

These premium, passion-led events run across the UK and Ireland including London, Birmingham, Glasgow & Dublin, attracting over 400,000 visitors annually. They are a creative sales and marketing led business with each and every one of their people having the opportunity to express themselves freely and to have a say in how the business, and the events, are run. They boast a culture that is supportive, inclusive and nurturing, whilst being high performing and accountable. They nurture and attract highly motivated people, who are passionate about what they do, create high-performing, successful teams and business.
Where You Come In…

We are looking for a Digital Marketing Manager to help shape the digital narrative by creating campaigns across their own and paid digital channels that truly engage audiences and deliver ROI.  As the Digital Marketing Manager you will work closely with the marketing department, Event Directors and support teams to launch campaigns on time and within budget.

Key Responsibilities:

You should have strong skills and experience in SEO, PPC, social media and email marketing and be a fresh thinking team player with the ability to work strategically and collaboratively. It is vital you are a proficient user of analytical tools with experience in paid media and are able to execute digital marketing and social media campaigns at a strategic level.  You will also be responsible for:

  • Liaising with the marketing department to strategically plan and guide all digital marketing, including SEO/SEM, Google Analytics, email, social media and advertising campaigns
  • Monitoring and evaluating PPC campaigns to assist the company in meeting and exceeding targets within budget
  • Advising on best practice to optimise our organic growth and social media presence
  • Measuring and reporting on the performance of all digital marketing campaigns to provide
  • insights to the team
  • Collaborating with internal teams to optimise user experience and customer
  • journeys via our websites
  • Utilising strong analytical ability to evaluate end-to-end customer experience across
  • multiple channels and customer touch points
  • Evaluating emerging technologies. Provide thought leadership and perspective for
  • adoption where appropriate
  • Helping teams understand which customer groups they should target for optimal
  • retention and acquisition campaigns
  • Creating reports to understand the likelihood of conversion from different activity
  • to different groups
  • Giving practical recommendations on the best use of budget to achieve marketing
  • objectives
  • Managing the quality and consistency of data capture across all customer touch
  • points
  • Managing and coaching the Customer Insights Executive, overseeing their
  • development and performance

Requirements

  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, PPC campaigns,
    marketing databases, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising
    strategic digital campaigns that engage, inform and motivate 
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and
    measurement

Job Features

Job CategoryEvents

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